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Home » Instagram Internships Summer 2023 – Marketing Insights Brand & Advertising Manager In Harrow

Instagram Internships Summer 2023 – Marketing Insights Brand & Advertising Manager In Harrow

    Website Instagram

    Job Description:

    creativity to reimagine, remix, and refashion ourselves, and the world around us. Our brand is beloved and provides and north star in how we build our products and shape external communications. We’re seeking a Brand Insights Lead for the Instagram Marketing Insights team.

    Job Responsibilities:

    • Partner with Brand Marketing to define brand strategy as product launch, expand and evolve across international markets.
    • Own all things related to Brand tracking, measurement, and final creative testing globally for Instagram.
    • Leadership in technique and methodology is essential. High degree of end-to-end ownership from survey design, deployment (both on Instagram’s platform as well as external) through to analysis & recommendations is required.
    • Partner with Decision Science to develop hypotheses and comprehensive measurement plans, design and execute experiments, build models to understand the levers of brand value and enable a holistic understanding of consumer sentiment across the acquisition funnel.
    • Develop and execute a global brand health and sentiment measurement vision leveraging best-in-class quantitative research solutions with a variety of different data sources and platforms.
    • Provide thought leadership to a diverse set of stakeholders spanning all functions such as Portfolio marketing, Media, and Brand.
    • Influence decision-making, GTM planning and goal-setting through highly effective communication with all
    • levels of stakeholders, including leadership.
    • Partner with Marketing Analytics on third party measurement projects to help the organization understand marketing’s impact on brand health.

    Job Requirements/Qualifications:

    • Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology.
    • At least 10 years of experience in marketing/market research and/or analytics/measurement. At least 3 years of team management/leadership experience.
    • Methodological expertise in a variety of quantitative and qualitative research methods. Knows how/when to utilize a CHAID versus a logistic regression, a shop-along versus mobile diary, a segmentation versus basic profiling.
    • Experience leading insights-driven product launches from foundational exploration to GTM execution, driving impact and influencing product and marketing decision-making.
    • Hands-on experience querying data-bases to link survey-responses with user-behavior and interpreting the results through stratification & segmentation essential.
    • Experience owning brand health measurement techniques such as brand tracker and quantitative surveys.
    • Experience with leading third party measurement studies such as Nielsen TMR/DAR/TAR, Lucid, Samba TV etc.
    • Experience engaging with engineering and product stakeholders as well as brand marketing/communications stakeholders.
    • Respectful when challenging assumptions, and experience giving and receiving feedback with equal grace.

    To apply for this job please visit about.instagram.com.


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