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Instagram Hiring – Research & Strategy Manager Creative In Ilford

    Website Instagram

    Job Description:

    Instagram brings more than one billion people closer to the people and things they love. The objective of the Community Lab—which sits under the Consumer Marketing Insights team—is to advance & defend Instagram’s position as the place for emerging culture. Through an interdisciplinary blend of art & science, the Lab informs the products we build and the stories we tell to market them by illuminating & activating the interest communities, creators & media that push culture forward by enabling self-discovery, expression and belonging. The Research & Strategy Manager, Creative is an expert in how culture manifests visually. They’re immersed in culture, with a strong intuition for where we are and, most importantly, where we’re headed. But their curiosity compels them to dig deeper, and they’re able to use data and research to interpret and contextualize inherently abstract concepts. They’ve worked in an environment where they must decipher culture for a wide array of stakeholders, and make strategy recommendations that are rooted in the cultural zeitgeist while advancing business priorities. The successful candidate will also be a leader. They will provide guidance & mentorship to a team of creative analysts and strategists, and serve as an indispensable peer to other leaders who are tasked with developing culturally resonant and responsive campaigns, activations and product experiences. As the Lab’s Research & Strategy Manager, Creative, you will own and refine the Lab’s programs & techniques for tracking visual and aesthetic content trends, drawing upon research to explain & contextualize them, and then weaving trend insights into strategic and tactical recommendations.

    Job Responsibilities:

    • Support the Head of Community Lab with vision planning by identifying opportunities for investment and growth & developing proposals anchored on key business priorities
    • Manage & improve culture tracking programs for tracking culture-advancing creators and media-level aesthetic & visual trends
    • Develop & refine culture synthesis frameworks for interpreting and contextualizing culture, to provide both inspiration and direction for cross-functional teams
    • Innovate storytelling formats and forums for socializing cultural insights, to improve marketing & product outcomes through education and inspiration
    • ensure the team’s deliverables are sharp & actionable
    • dynamically rebalance team workload based upon business priorities & individual strengths
    • Provide leadership through coaching & mentoring a high-performing team of creative strategists and creative analysts
    • Draw upon deep expertise of culture & consumer research to provide thought partnership on culturally-responsive creative strategy
    • Ensure the creative execution of marketing strategies are brand-accretive, culturally responsive and resonant with our target audience

    Job Requirements/Qualifications:

    • 6+ years experience in Art Direction, Creative Strategy, Creative Production, Product Marketing, Market Research or related fields
    • Experience delivering insights & strategy within competing time and resources constraints, through application of resourceful, innovative and/or imaginative approaches to problem solving
    • An understanding of Instagram’s values, vision, and mission, and how it applies to community and manifests across the Product team
    • Experience being empathetic culture builder, who shares with and learns from others in equal measure, and values the ways in which diversity of perspective enriches processes and outcomes
    • Experience developing frameworks & strategy, whereby observations are contextualized and then woven in actionable insights and programs that support partner teams

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