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Hulu Jobs – Sr Manager Originals Marketing In Hacienda Heights

    Website Hulu

    Job Description:

    The Senior Manager of Hulu Originals Marketing will be a seasoned content marketing executive with a track record of driving interest, viewing, and engagement for series, films, and/or top tier entertainment IP. The candidate will serve as the primary marketing contact for select Hulu Originals and must be highly organized, self-motivated, disciplined, and able to work effectively cross-departmentally to understand key players, communicate effectively among them, and gain buy-in. They will bring a strong track record of building media properties and brands that resonate, layering in innovative approaches, and ultimately delivering campaigns that perform across all channels. The ideal candidate will have the right balance between strategic acumen, digital and social expertise, and campaign management skills to drive the business forward. They will be able to draw insights from data and translate those into action plans for all internal and external teams. They will be passionate about redefining entertainment marketing through innovation, unconventional thinking and embracing fun, with a professional style that emphasizes collaboration, communication, and commitment on all levels. This position requires you to hit the ground sprinting and the ability to work from experience is critical, as is a strong understanding of the television and film industry.

    Job Responsibilities:

    • Develop and execute marketing plans that extend and enhance our ability to reach new and existing audiences.
    • Creatively concept ideas and apply them across key art, digital, social, paid media, earned media, etc.
    • Work in lockstep with internal teams (content, publicity, social and creative marketing) to align on campaign strategy and execution to deliver on KPIs.
    • Put the viewer first – using this as North Star to guide all messaging and marketing efforts.
    • Collaborate and communicate plans with internal teams across Disney General Entertainment (DGE) and Hulu enterprise.
    • Analyze the effectiveness of media and marketing data to better optimize spend and performance across various marketing channels.
    • Track budget and spend for content marketing initiatives.
    • Work with external marketing partners/agencies to implement content marketing initiatives.
    • Manage relationships with cross-functional teams across the entire Disney Enterprise to execute campaigns.
    • Investigate and track industry trends and innovative media opportunities to optimize future campaigns.
    • Support other promotional activities as needed.

    Job Requirements/Qualifications:

    • 5+ years of experience marketing content with a track record in unscripted and/or film content.
    • Proven track record to drive awareness, interest and viewing for series, including in unscripted programming.
    • Experience in digital streaming subscription services, driving Original Series marketing.
    • Ability to think strategically, and able to balance long-term strategy with short-term results.
    • Excellent oral and written communications skills with strong attention to detail.
    • Demonstrated ability to meet deadlines with exceptional attention to detail.
    • Strong listening skills and the ability to authentically reflect the needs of specific audiences.
    • Ability to quickly consume large amounts of data and draw insights that drive the business forward.
    • High integrity and experience managing third party agencies and cross functional teams.
    • A sincere love for television and desire to change the status quo.

    To apply for this job please visit jobs.disneycareers.com.


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