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Home » Cigna Internships Summer 2023 – Strategic Marketing Advisor In Auburn Hills

Cigna Internships Summer 2023 – Strategic Marketing Advisor In Auburn Hills

    Website Cigna

    Job Description:

    The Advisor role requires the ability to collaborate with and influence business and other matrix partners, in addition to Marketing Centers of Excellence (CoE) partners, and effectively thrive in a dynamic, sometimes ambiguous, environment, cutting through the clutter to deliver impactful results.

    Job Responsibilities:

    • Identify, develop and execute marketing strategies to support successful solution introduction, enhancement and ongoing customer engagement priorities for key aspects of Cigna’s Network solutions and benefit designs.
    • Strong relationship management across key solution leads.
    • The ability to have a strategic mind-set, while also leading tactical execution.
    • Partner across marketing centers of excellence (CoEs) to orchestrate end to end marketing plans to drive growth, adoption, retention and optimal customer and client experience.
    • Develop value communication and messaging framework in support of Core Medical network solutions and benefit designs across marketing communications, branding and digital applications.
    • Build effective launch plans and strong value proposition articulation and tools (show don’t tell) to effectively arm sales to be successful at growing business within aligned solution portfolio.
    • Cross functional/matrix management with strong leadership and accountability skills.  Strong budget management.
    • Collaborate with peers to manage department/team priorities and work flow to support collective business needs.
    • Understand competitive environment, including emerging solutions, and work to differentiate Cigna solutions.

    Job Requirements/Qualifications:

    • Bachelor’s degree in Marketing or other discipline
    • 5+years of marketing and business strategy experience, must have business to business and direct to consumer experience
    • Strong Modern Marketer: ability to understand and grasp marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action, understand how to leverage digital tactics/channels to execute marketing strategy.
    • Health care industry experience strongly preferred.
    • Excellent verbal and written communication skills: role does require editing of market-facing collateral and communications.
    • Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives
    • Ability to work in a fast-paced deadline-driven environment, and juggle multiple, sometimes competing, priorities and requirements
    • Previous experience working with and briefing internal creative teams or outside agencies.
    • Experience executing strategy within timeline, budget and quality standards

    To apply for this job please visit jobs.cigna.com.


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