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Home » Cigna Internship Summer 2023 – Business Marketing Advisor In St. Louis

Cigna Internship Summer 2023 – Business Marketing Advisor In St. Louis

    Website Cigna

    Job Description:

    Marketing professional, aligned to Cigna’s Dental & Vision Solutions portfolio, is responsible for development, targeted execution, and reporting of marketing strategies across a spectrum of products, programs and services. This role requires business-to-business (B2B) and direct-to-consumer (DTC) strategy and communications tactics delivery experience to drive both sales growth and customer engagement/experience. Candidate will participate in marketing strategy development across a suite of solutions in collaboration with internal and external partners and enable effective delivery of that strategy in market through actionable and measurable marketing tactics. Candidate will possess ability to translate business objectives and impacts into B2B and DTC marketing strategy, plans and campaign execution as well as leveraging multi-channel experiences and enabling test and learn processes.

    Job Responsibilities:

    • Other assignments as necessary to deliver on Cigna’s marketing goals.
    • Identify, develop and execute marketing strategies to support successful solution introduction, enhancement and ongoing customer engagement priorities for key aspects of Cigna’s specialty solutions portfolio.
    • Partner with compliance, legal, brand and other key stakeholders to ensure our strategies and tactics are delivered in a manner that complies with all applicable regulations and Cigna policies.
    • Cross functional/matrix management with strong leadership and accountability skills. Strong budget management.
    • Outside-in marketing strategy experience to create differentiated experiences – regardless of channel.
    • Demonstrate Cigna values, including teamwork and enterprise view, and drive a high performance culture
    • Mobilize and direct expertise across marketing centers of excellence (CoEs) and orchestrate/facilitate end to end marketing plans to drive growth, adoption, retention and optimal customer and client experience – across all stages of lifecycle, across all pertinent audiences and channels.
    • Drive a customer-focused culture within Cigna by demonstrating the strategic and financial significance of a business anchored in deep customer, client, and business partner insights and understanding.
    • End-to-end campaign and project management from launch to measurement and reporting of results.
    • Build effective launch plans and strong value proposition articulation and tools (show don’t tell) to effectively arm sales to be successful at growing business within aligned solution portfolio
    • Build and execute targeted campaigns leveraging client and customer segmentation and other relevant insights, to ensure timely, relevant connection through the buying cycle, and/or key moments that matter.
    • Understand competitive environment, including emerging solutions, and work to differentiate Cigna solutions, as well as identifying opportunities for innovation.

    Job Requirements/Qualifications:

    • 5+ years of marketing or marketing communications experience in both a business to business and direct to consumer setting
    • Experience executing strategy and tactics within time, budget and quality standards
    • Ability to take a project from strategy to delivery of tactics in market
    • Health care industry experience strongly preferred.
    • Modern Marketer skill set: ability to understand and grasp marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action, understand how to
    • leverage digital tactics/channels to execute marketing strategy.
    • Bachelor’s degree
    • Ability to work in a fast-paced deadline-driven environment, and juggle multiple, sometimes competing, priorities and requirements
    • Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives
    • Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions and in support of diverse buying groups and geographies.

    To apply for this job please visit jobs.cigna.com.


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