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Buzzfeed Summer Internships – Manager Tasty Marketing Strategy In Evanston

    Website Buzzfeed

    Job Description:

    Tasty is the world’s largest social food network and a fully diversified leading global food brand.  As BuzzFeed’s biggest brand, Tasty is focused on making cooking practical, accessible, and fun for beginner cooks and expert chefs alike. Launched in 2015,Tasty has studios across the globe, is the #1 top food creator on social media, and has attracted more than 100 billion lifetime video views reaching hundreds of millions of people around the world every month with its signature fun, easy, and delicious video recipes. Tasty is the internet’s favorite kitchen!

    Job Responsibilities:

    • Oversee allocated marketing budget for priority campaigns that may include paid media, sweepstakes, stunts, etc.
    • Partner with Tasty leadership to create and execute marketing calendar for Tasty brand priorities including product launches, shoppable recipe pushes, new features, merchandise,Tasty show launches and more
    • Partner with Business Intelligence and Audience Development teams to implement a data-informed approach to how new marketing programs are developed, tracked, optimized, reported on, and inform future activity
    • Ideate, develop, present 360 creative marketing programs using both organic and paid marketing tactics
    • Execute marketing programs by partnering with key editorial, production, art/design, sales, marketing and e-commerce/licensing stakeholders
    • Partner with Tasty revenue stakeholders in licensing, commerce, studio & tech develop full-funnel marketing strategies for Tasty launches
    • Develop process and best practices for new launches with enough lead time and ongoing, “always on” programming/products with continuity campaigns

    Job Requirements/Qualifications:

    • Agile and can operate in long-lead and short-lead situations
    • Highly collaborative, inclusive and organized
    • 4+ years experience planning, leading and executing large-scale, cross-channel Marketing programs
    • Experience presenting to clients and managing ongoing partnerships
    • Solid knowledge of the digital media and content landscape
    • Ability to analyze data to make informed recommendations
    • Ability to think analytically, critically and logically to help teams develop simple, integrated and elegant approaches to complex brand issues.
    • Experience planning and buying across digital, social, OOH, print and other channels
    • Ability to create a mean deck and maintain a detailed budget
    • Understanding of product go-to-market best practices
    • Passionate about food and BuzzFeed’s content and products

    To apply for this job please visit www.buzzfeed.com.


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