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Buzzfeed Jobs – Senior Analyst Ad Effectiveness In New York

    Website Buzzfeed

    Job Description:

    This role requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a strong command of digital and social media. The candidate must have a proven track record in data-rich analyses and have the ability to convert data into actionable insights and recommendations for our clients.

    Job Responsibilities:

    • Manage all parts of the research project cycle: design research questionnaires; support, document and manage client based projects; collaborate with internal operations on the implementation and management of research programs, including quality assurance; interpret data, write reports, and make actionable recommendations; present findings to account teams and potentially to clients
    • Showcase results and distribute knowledge in a concise manner
    • Develop expertise across client verticals to be able to scope and execute analyses that delivers insight that ties back to the business and assists with vertical development
    • Develop strong working relationships with internal clients and assist in handling client-facing interactions that involve deep education sessions and recaps
    • Develop deep understanding of all vendors and offerings we leverage to be able to work cross-department to match appropriate research with clients
    • Innovate methods for measuring the brand impact of new BuzzFeed products, services, and media tactics, especially BuzzFeed’s first-party data suite – Lighthouse
    • Draft and update internal materials around offerings and training
    • Work on ad hoc requests as needed

    Job Requirements/Qualifications:

    • A strong understanding of methodology, data & systems from a broad range of research providers, including emerging tools and methods
    • Expertise in online research, campaign effectiveness, online recruitment, audience measurement, and market research is a must. Prior experience working with vendors such as Kantar Millward Brown, Prodege, DISQO, Dynata, MetrixLab, Brand Metrics, Placed, Nielsen DBE (Vizu), etc.
    • Experience developing surveys based on specific objectives and in analyzing raw data through the output of survey tools
    • Ability to take the data beyond the facts to what it means and why we should care
    • Ability to analyze and translate data-based findings into clear, relevant insights and express those insights with passion and brevity, both visually and verbally
    • Advanced knowledge of Excel a must. Intermediate PowerPoint or Keynote skills
    • Proven ability to design, manage and prioritize multiple projects in a fast-paced environment
    • A proven track record of strong interpersonal skills and successful teamwork and collaboration
    • Knowledge of native advertising and current trend in the digital marketplace
    • 3-5 years of experience in research and data analysis
    • Degree in Marketing Research or equivalent experience in statistics, marketing or psychology

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